By Matt Donnelly
Imagine being able to create more profitable patients just like your best ones. Just a pipe dream? Nope, it’s very possible through patient interviews.
By understanding the reasons why your best patients first came to you and continue to do so, you can discover patterns—and even exact phrases!—to use in recruiting more patients like them. This research can feed directly into your marketing activities and strategies.
And it only costs a little imagination and some of your time (or an employee’s time).
Locate Your Best Customers
The first thing you need to do is …