Mission
Our mission is to improve the lives of our physician audience and, by extension, the health of the larger community in Florida.
What We Do
Florida Doctor Magazine is the premier platform connecting advertisers with Florida’s influential physicians.
We are deeply committed to providing high-impact content to our audience. Our editorial, marketing, communications, and sales teams work together to deliver valuable insights for our physician readers and measurable results for our advertisers.
Audience
Florida’s doctors are a high-value audience of key decision-makers and medical leaders with significant purchasing power.
Our wider global audience includes respected stakeholders in the healthcare system with influence in the industry and beyond.
Staff
Our organization is led by a team of seasoned professionals who deeply understand the healthcare industry and the practice of medicine.
Shane Hunt
Director
Shane is the Chairman of the Board and majority shareholder of Doctor Media Group, the parent company of Florida Doctor Magazine.
As an entrepreneur, Shane has started, purchased and sold multiple successful businesses including a money management company with over $600 million dollars of assets under management and multiple medical malpractice insurance companies.
Recently, Shane has served as Chairman of Lifework Leadership Jacksonville, as a founding director of the National Christian Foundation Jacksonville and was past Treasurer for Jacksonville Beach Volunteer Life Saving Corp. He is a loving husband to his wife Jennifer and father to his children Evelise, Tristan and their Great Dane, Luna. Shane enjoys surfing, fishing, and sitting down for long dinners with family and friends.
Sean C. Orr, M.D.
Publisher and Chief Executive Officer
Dr. Sean Orr is a partner and the Chief Executive Officer of Doctor Media Group, where is Publisher of Florida Doctor Magazine. He has a keen eye for disruptive innovation, and he enjoys starting up and scaling businesses. He has advised and exited multiple for-profit and not-for-profit organizations in the medical technology, pharmaceutical, and clinical arenas.
As a practicing physician, Dr. Orr brings more than a quarter century of experience in the trenches taking care of patients, as well as administrative leadership throughout all levels the healthcare enterprise.
He has been recognized as an early adopter of Social Media in Medicine, and his efforts to reform the healthcare system have made him a staunch advocate for physician leadership and autonomy.
Gene Fedele
Editor in Chief
Gene Fedele is a partner at Doctor Media Group and Editor in Chief of Florida Doctor Magazine, with a subscription base of over 50,000 Florida-based physicians and medical professionals.
Under his leadership, the publication has taken on a renewed mission, focusing on celebrating the accomplishments of Florida’s doctors and advocate for providing better care, developing better practices and enjoying a better life. Fedele’s experience spans a 30+ year career in print and digital media and marketing.
He has created and produced more than 100 award-winning magazines and digital publications; is the Founder and CEO of Openbox Creative Solutions, a digital marketing and business development consulting services agency; and has been honored with more than 200 awards in digital and print magazine publishing, design and marketing.
Taylor Carrington
VP, Sales and Business Development
As the Vice President of Business Development at Doctor Media Group, Taylor Carrington is passionate about building powerful partnerships that elevate the voice of medicine and healthcare across Florida. She leads both business development and sales, working closely with physicians, practices, and healthcare organizations to connect them with innovative media opportunities and meaningful industry engagement.
A core focus of her recent work is the development of The Atlas Accord — an initiative designed to unify Florida’s leading medical doctors through curated editorial content, strategic collaborations, and high-visibility platforms. This project reflects her broader mission: To drive growth while delivering real value to the medical community we serve.
With a background rooted in strategic sales and relationship management, Taylor thrives in fast-paced environments that call for creative thinking, strong execution, and a clear sense of purpose. Whether launching new initiatives or expanding brand reach, she is committed to delivering results that make a difference.
Taylor Carrington
VP, Marketing and Communications
As the Vice President of Marketing and Communications at Doctor Media Group, Mackenzie Keller conceives of content and deploys public relations strategy to support our physician clients. Her work as a staff writer and freelance contributor at Florida Doctor Magazine brings a youthful voice and persepective, keeping content fresh and relevant.
Mackenzie graduated with her Bachelor’s degree in English and later her Master’s in Mass Communications from the University of Florida. Her hands-on experience across industries has equipped her with strong verbal and written communication skills and a deep understanding of audience engagement. She is currently building and enhancing our social media properties, creating value by engaging our audience in real-time.
As a hands-on, driven learner who thrives in collaborative environments, Mackenzie values both teamwork and responsibility. Through her work on The Atlas Accord, she supports our mission by amplifying the voices of doctors as leaders and advocates for a more transparent, patient-focused healthcare system.