Effective date: October 21, 2026. These Terms and Conditions (the “Agreement”) govern every advertising order placed with Doctor Media Group, LLC, a Florida limited liability company doing business as Florida Doctor Magazine (“Publisher”), by the buyer named in the order (“Advertiser”).
0. Bookings and acceptance
0.1 A “Booking” is an order for placements submitted through Publisher’s storefronts on Sponsy (getsponsy.com), or any other written order Publisher accepts. The Booking’s placements, dates, price and creative, together with this Agreement, form the whole agreement between the parties.
0.2 By checking the box at checkout that refers to these Terms and Conditions and submitting a Booking, Advertiser, and the individual submitting it on Advertiser’s behalf, agree to this Agreement. The individual represents that he or she is authorized to bind Advertiser.
0.3 A Booking is an offer. The Agreement forms when Publisher accepts the Booking. If Publisher rejects a Booking, Publisher refunds any amount paid for it in full.
0.4 The version of these Terms and Conditions in effect on the Booking date applies to that Booking.
1. Payment
1.1 Advertiser pays the full price of a Booking at checkout through Publisher’s payment processor, unless Publisher agrees in writing to invoice Advertiser. Invoices are due on receipt.
1.2 If Advertiser does not pay when due, Publisher may, at its option, hold the placement, run it and invoice Advertiser, or suspend remaining placements until the account is current.
1.3 Balances unpaid more than 30 days after the invoice date accrue a late charge of 1.5% per month, or the highest rate allowed by law if lower.
1.4 A $50 fee applies to any returned payment. Prices exclude any sales or use taxes, which Advertiser pays where applicable.
1.5 If an advertising agency places this order for Advertiser, the agency and Advertiser are jointly and severally liable for payment.
2. Rates and discounts
2.1 Rates are those shown on Publisher’s storefront when the Booking is placed.
2.2 Bundle, multi-issue and annual pricing is earned only when the full bundle runs. If Advertiser does not complete a bundle for any reason other than Publisher’s breach, the placements that ran are repriced at the single-placement rate and Advertiser owes, or Publisher deducts from any refund, the difference (the “short rate”).
3. Changes and cancellation
3.1 This Agreement can be changed only in a writing signed or confirmed by email by authorized representatives of both parties. Oral changes or cancellations are not effective.
3.2 Advertiser may cancel a future placement by written notice received by Publisher at least 30 days before the magazine materials deadline, or at least 14 days before the run date for newsletter, website and digital placements. Publisher refunds the amount paid for the cancelled placement, less any short rate under Section 2.2. A placement booked inside its cancellation window cannot be cancelled for a refund.
3.3 If Advertiser cancels late or otherwise breaches this Agreement, Advertiser owes the full price of the affected placements, whether or not Publisher runs them, plus any short rate.
3.4 Custom work (webinars, X chats, native articles, event coverage, targeted email campaign setup and Publisher-produced creative) cannot be cancelled for a refund once production begins.
4. Advertising materials
4.1 Advertiser supplies finished materials that meet Publisher’s published specifications by the deadline Publisher gives. If materials arrive late or do not meet specifications, Publisher may run Advertiser’s most recent advertisement, hold the space and bill for it, or adjust the materials at Advertiser’s cost.
4.2 If Publisher designs or produces an advertisement, Publisher owns that design. Advertiser may use it only in Publisher’s media unless Publisher agrees in writing to another use or Advertiser buys out the design at an agreed price. Revisions after the first proof may carry production charges.
4.3 Advertiser grants Publisher a non-exclusive, royalty-free license to reproduce, display and distribute Advertiser’s materials, names, logos and trademarks to deliver the placements, and to list Advertiser as an advertiser in Publisher’s media kit unless Advertiser opts out in writing.
5. Content standards and right to reject
5.1 Publisher may reject, edit for fit, or remove any advertisement, at any time, in its sole discretion, including one that does not meet its standards for a physician audience. If Publisher removes an accepted placement for reasons other than Advertiser’s breach, Publisher refunds or credits the unrun portion.
5.2 Advertiser represents and warrants that its advertisements, landing pages and claims:
- are truthful, not misleading and substantiated;
- comply with all applicable laws and regulations, including the Federal Trade Commission Act, FDA rules for drug, biologic and device promotion (including fair balance and required safety information), Florida law governing health care advertising, and CAN-SPAM;
- contain no protected health information, and no patient testimonial or image without the written authorization the law requires;
- do not infringe any copyright, trademark, privacy, publicity or other right of any person.
5.3 Advertiser is solely responsible for the content of its advertisements and the products and services advertised.
6. Sponsored and native content
6.1 Publisher labels any paid content that resembles editorial material as “Sponsored,” “Advertisement” or similar, consistent with FTC guidance on native advertising.
6.2 Publisher keeps full editorial independence. Buying advertising gives Advertiser no right to review, approve, influence or suppress Publisher’s news or editorial coverage. For a native article written by Publisher, Advertiser may review it only for factual accuracy about Advertiser’s own products and services.
6.3 Publisher may use AI-assisted tools in producing creative or content and will apply any disclosure the law requires.
7. Targeted email campaigns
7.1 Publisher sends targeted email campaigns to its own subscriber list from its own systems. Advertiser does not receive, rent or buy the list or any subscriber data.
7.2 Each campaign includes Publisher’s unsubscribe mechanism and identification. Advertiser supplies a valid physical postal address and honors any opt-out it receives through its own channels.
8. Delivery, reporting and make-goods
8.1 Publisher provides custom UTM tracking parameters and its standard reporting for each placement.
8.2 Publisher does not guarantee any number or quality of responses, opens, clicks, impressions, leads or sales unless the Booking or Publisher’s written confirmation states a specific guarantee.
8.3 If Publisher materially errs in running a placement, Publisher’s sole obligation and Advertiser’s sole remedy is a make-good placement of equivalent value in a later issue or period, or, if no make-good is practical, a credit for the affected placement.
8.4 Advertiser must report any claim of error in writing within 10 days of the placement’s run date, or the claim is waived.
9. Limitation of liability and force majeure
9.1 Neither party is liable for indirect, incidental, special, consequential or punitive damages, or lost profits, arising from this Agreement.
9.2 Publisher’s total liability under this Agreement will not exceed the amount Advertiser paid for the placement that gave rise to the claim.
9.3 Publisher is not liable for delay or failure to deliver caused by events beyond its reasonable control, including natural disasters, hurricanes, labor disputes, platform or email-provider outages, and government action. Affected placements are rescheduled or credited.
10. Indemnification
10.1 Advertiser will defend, indemnify and hold harmless Publisher and its owners, officers, employees and contractors from any third-party claim, regulatory action, loss or expense (including reasonable attorney’s fees) arising from Advertiser’s materials, claims, products or services, or Advertiser’s breach of Section 5.
10.2 Publisher will defend, indemnify and hold harmless Advertiser from any third-party claim arising from editorial content Publisher created that was not supplied or approved by Advertiser.
11. Non-exclusivity and confidentiality
11.1 This Agreement grants Advertiser no exclusivity. Publisher may accept advertising from any other advertiser, including Advertiser’s competitors.
11.2 Each party keeps the other’s non-public pricing and business information confidential, except as needed to perform this Agreement or as required by law.
12. Governing law, venue and fees
12.1 Florida law governs this Agreement, without regard to its conflict-of-law rules.
12.2 Any action arising from this Agreement will be brought only in the state courts located in Duval County, Florida, and each party submits to their jurisdiction.
12.3 In any action to enforce this Agreement, including collection of unpaid amounts, the prevailing party may recover its reasonable attorney’s fees, collection costs and court costs.
13. Notices
Notices must be in writing and are effective when received. Delivery may be by email to the address Advertiser gave in the Booking (with a reply or read confirmation), by nationally recognized courier, or by certified mail, return receipt requested. Notices to Publisher go to sean@floridadoctormagazine.com and Doctor Media Group, 3010 3rd Street South, Jacksonville Beach, Florida 32250.
14. General
14.1 This Agreement is the entire agreement on its subject and replaces any prior proposals or discussions. Terms in Advertiser’s purchase orders or other forms do not apply even if Publisher accepts them.
14.2 Advertiser may not assign this Agreement without Publisher’s written consent. Publisher may assign it to an affiliate or successor.
14.3 If any provision is unenforceable, the rest remains in effect. A waiver of one breach is not a waiver of any other.
14.4 The parties are independent contractors. This Agreement may be signed in counterparts and by electronic signature, and an electronic or scanned copy is as valid as an original.
14.5 Sections 1, 4.2, 5, 8.4, 9, 10, 11 and 12 survive the end of this Agreement.
For invoiced accounts, Publisher may require a separately signed personal guaranty. Questions about these terms: sean@floridadoctormagazine.com. Rates and booking links are on our Advertise with Us page.